KPop Demon Hunters was an experience for sure. It felt slightly weird to watch because it uses distinctly Korean materials but from an outside perspective. The girls' exaggerated comic acting was very Western animation-y, and the traditional Korean medical clinic scene bore no resemblance to real life, obviously.

Even with Korean dubbing it had the distinct feel of a foreign film, because it was! Korean-speaking actors and dubbing artists speak very differently, and the voice acting was obviously dubbing-style because the original was in English.

I also felt like the story had a lot of potential that it didn't quite reach, and foreshadowed things that didn't actually happen. But that's pretty deep in spoiler territory so maybe I'll go there in a different, spoiler-cut post.

Where the movie truly shone was its stylish, energetic representation of K-pop, including in no small part its earworm soundtrack. Fans have been pointing out all kinds of K-pop tropes like the tiny powerhouse rappers Zoey and Baby, the similarity of the two bands to legends like Blackpink and BTS, and the way the male band debuted with a catchy bop ("Soda Pop") before coming back with a darkly cynical, technique-heavy number ("Your Idol").

It wasn't just the stars who got the spotlight; so did the fandom and community, from the fans who filled stadiums for their faves to online challenges and breathless anticipation for new releases. The movie also went into some, though by no means all, of the darkness behind this adoration, and made a good case for the potential destructiveness of such massive franchises and fandoms.

The love of the genre and the fandom, backed up by extraordinary music and production, was what gave the movie its heart and turned what could have been a gimmicky throwaway into a snapshot of an era. The depiction in KPop Demon Hunters of the love and fragility, the beauty and hollowness at the heart of K-pop was arguably more powerful than its scripted story. That's not a knock on the story so much as a statement on the nature of the narrative: K-pop is an age to be experienced in all its glory and corruption, not a tale to be told from a comfortable distance. It is one's own story to live and not someone else's to watch, and that is arguably the true power of KPop Demon Hunters.